Compliance Scanning

Every piece of content generated by Reelisted is automatically scanned for compliance issues before you use it. Scans also run when you edit content or apply a fix. Here's what each scanner checks for.

Fair Housing Act

The Fair Housing Act prohibits advertising that expresses a preference, limitation, or discrimination based on seven protected classes.

Protected Classes

Race Color National Origin Religion Sex Familial Status Disability

What We Flag

  • Steering language — "great for families", "quiet Christian community", "perfect for couples"
  • Disability implications — language suggesting only certain people can use a space
  • Familial status hints — "no children's noise", "ideal for a young couple", "empty nesters"
  • Religious references — "near the church", "Christmas-ready", "close to the synagogue"
  • Racial/ethnic composition — language implying neighborhood demographics

What We Don't Flag

  • "Master bedroom" or "master bath" — standard terminology, not a Fair Housing issue
  • "Walk-in closet" — not a Fair Housing concern
  • Factual school district mentions without implied composition
  • Standard real estate terminology

Advertising Ethics

Based on NAR Code of Ethics Article 12, FTC truth-in-advertising rules, and state advertising laws.

What We Flag

  • Exaggerated claims — "best home in the city", "most desirable neighborhood", superlatives without evidence
  • Guaranteed outcomes — "guaranteed to appreciate", "will sell fast", "can't lose money"
  • False urgency — "this won't last", "once in a lifetime opportunity", "act now or miss out"
  • Unsubstantiated value claims — "priced below market value", "steal at this price" without supporting data
  • Misleading property claims — "turnkey investment", "income-producing" without verification
  • Equal Housing Opportunity — email content missing an EHO statement (social media exempt)
  • Credential misrepresentation — "REALTOR" without the registered trademark symbol (REALTOR®)

What We Don't Flag

  • Standard marketing enthusiasm — "beautiful home", "great location", "charming"
  • Factual statements backed by listing data — price, sqft, bed/bath counts, year built
  • Neighborhood descriptions based on facts — "near shopping", "5 min from I-485"
  • Standard real estate terminology — "move-in ready", "well-maintained", "updated kitchen"
  • Calls to action — "DM me", "schedule a showing", "link in bio"

Disclaimer: These compliance scanners help identify potential issues in your marketing content but are not a substitute for legal advice. Always consult your broker or legal counsel if you are unsure about the compliance of your advertising materials. Rules and regulations vary by state and locality.